Write Articles to Grow Your Business

One of the easiest ways to become well known in your field, and the least expensive, is to have your own byline. A published article will promote your expertise, after all, if you’ve written about it – you must know what you’re talking about.

Now you may be thinking two things: I can’t write…and what would I say if I could write. Basically, if you can talk you can write. And if you know anything at all about your business, then you have lots to talk about.

When you talk to your potential customers, what kind of questions do they ask you? What are your answers? How has your product or service benefited others? What else can you do with it? What’s unique to your field that no other type of industry can offer?

Start by writing down all your thoughts, questions, and answers. You’ll be amazed as the ideas begin to flow and it won’t take long before you find several topics to write about.

I said talk earlier, instead of write, because that’s what you need to do. Imagine that you’re explaining a particular aspect of your business to a good friend. Make that friend understand what you’re doing in logical steps – by talking (writing) directly to that person. Use clear, concise words that can’t be misinterpreted.

Many professionals don’t have the time to sit down and write articles. It may be counter-productive if they could be using their expertise in other revenue producing areas. If this happens to you then have someone else write your articles. Your name will still show on the byline. The price you pay a freelance writer will be small compared to the coverage you receive. (Visit www.vantageone.ca.)

Being a published author adds an element of credibility and professionalism to your business. So start talking about your business – by putting it down on paper.

Note: If you are in the London, Ontario area and interested in learning more about writing articles, check out my one day workshop at http://www.vantageone.ca/onedayworkshop.htm.