What's Your Web Site Say About You?

I’m on the Board of Directors for a large city and county-wide organization. Recently, the Executive Director requested the names for graphic artists that could assist the organization in creating a unified look across all of its programs. That was easy for me as I work with several extremely talented individuals and I put forward three names for consideration – all with unique capabilities and each would bring their own brand of professionalism to the table.

It was interesting to hear that the E.D. quickly chose one of my referrals, by simply checking out each of their Web sites. In this fast-paced environment, a long drawn out, face-to-face interview process often doesn’t come into play while the quick touch of the keys will highlight a professional portfolio. As one of my referrals did not have an active Web site, that individual didn’t make it out of the starting gate. It then came down to two. The content, graphics, and client list were highlighted and the E.D. made a decision based on what he read on the screen.

What does your Web site say about you? Is it professional enough that the Executive Director or President of an organization would consider hiring you based on a referral – without meeting you? Visit www.vantageone.ca and sign up for our free bi-monthly writing tips to help you create professional copywriting…or consider hiring a professional who can do it for you – and keep you in the running.