Recently, a prospective client told me that he did not require the services of a professional copywriter for his business as he had an English major on staff…and she wrote all of the marketing materials to keep their message consistent.

I went to their corporate Web site and read it through. The English major did an impeccable job. The grammar was great. The punctuation was perfect. And the sentences flowed seamlessly. So, what was the problem? It was the message!

The entire content was written from the business’ perspective…and as a customer, I really don’t care. There was nothing there that grabbed my attention or hooked my interest. The benefits of doing business with them were missing – at least from my point of view.

The purpose of this Blog is to give advice to businesses that are having trouble communicating with their clients and prospects. I’ll include tips on writing style, finding your core message, errors to avoid, and more.

Remember, good writing is vital…but it’s not enough!